What is it? When is it? What are the best deals?

Amazon Prime Day is the internet sales giant’s annual drive to get rid of extra stock by churning out amazing new deals every few minutes. Like Black Friday, but specific to Amazon, this day of sales will have you chained to your computer or phone waiting for the pricetags on your wishlist to be slashed. Below […]

Amazon Prime Day is the internet sales giant’s annual drive to get rid of extra stock by churning out amazing new deals every few minutes. Like Black Friday, but specific to Amazon, this day of sales will have you chained to your computer or phone waiting for the pricetags on your wishlist to be slashed. Below you’ll find the best deals and how to make the most of them – we’ll be updating this page on the day, minute by minute, so you don’t miss out on any of the best offers.

What is Amazon Prime Day?

Now in its third year, Amazon Prime Day is a day in July dedicated to special offers and deals on products sold by Amazon. Limited numbers of items will be sold in flash sales – this is often where you’ll find the best offers. New offers will be added as often as every five minutes, and we’ll be updating this page with the best new deals throughout the day. Keep it bookmarked!

When is Amazon Prime Day?

July 10-11. It starts at 6pm on Monday July 10 and runs until the end of Tuesday 11.

Do I need to be a Prime member to access the deals?

Yes – but that doesn’t mean you have to pay anything yet.

You can sign up for a free Prime trial on Prime Day to see what the benefits are like. After the trial period ends you’ll automatically be billed for a Prime subscription unless you cancel it.

Do students get better deals?

With their Prime subscription, yes. If you sign up for Amazon Student through your university, you’ll get the first six months of Prime free, and then you’ll only pay £39 per year, rather than the £79 normal Prime subscription. With a Prime subscription you’ll get free one-day delivery, free access to Amazon’s Instant Video Prime library, and the opportunity to get a super-cheap Amazon Music Unlimited subscription.

What are the best Amazon Prime Day deals?

We’ll keep this page updated with the best deals as they arrive, starting 6pm on Monday, July 10 and continuing until midnight on Tuesday, July 11. Check out the best offers so far below – we’ll be updating it throughout Prime Day, so keep it locked here.

Amazon product offers

These are among the best deals out there – because they’re Amazon’s own tech.

  • Amazon Echo Dot – 30% off (down from £49.99 to £34.99).
    US users get a 30% discount – it’s currently $34.99.
    Amazon’s own page explains its functionality fully, but the Dot allows you to use Alexa voice control and play music through Amazon Music Unlimited or Spotify.
  • Amazon Echo – 47% off (down from £149.99 to £79.99).
    US users get a 44% discount – it’s currently $99.99.
    The beefier sibling of the Echo Dot has all of the same skills, plus a big speaker for a better music and Alexa experience.
  • Amazon Kindle Fire  40% off (down from £49.99 to £29.99)
    US users get a 32% discount – it’s currently $42.99. 

    For a 7″ tablet, that is an absolute steal.
  • Amazon Fire TV Stick – 25% off (down from £39.99 to £29.99)
    This handy little device plugs into your TV display, connects to your Wi-Fi network, and lets you use Amazon Video, Netflix, BBC iPlayer and loads of other telly apps. It’s also got a voice remote, if that’s your bag.
  • Amazon Kindle Paperwhite E-reader, 6″ Display – down 27% (from £109.99 to £79.99)
    Amazon’s best-selling Kindle is on sale until midnight, June 10.

Headphone offers

  • Bang & Olufsen’s wired, over-ear H6 headphones – 44% off (down from £239 to £135)
    Trusted Reviews say these “sit happily alongside the top Bose and B&W pairs in terms of sound quality and build”, saying expense was their only issue. That isn’t the case with this deal – more than £100 has been shaved off the RRP.
  • SOLD OUT Beats’ Studio wireless over-ear headphones – 39% off (down from £329.95 to £199.99)
    Trusted Reviews praised the noise cancellation of these headphones but highlighted a few sound issues: “Beats Studio improve upon their predecessors with simpler active noise cancellation and a more streamlines design. They’re enjoyable headphones, but thanks to a few sound issues we’d recommend checking out a few other sets for becoming part of the Beats brigade.”
  • Sennheiser HD 598SR Over-Ear Headphones  – down 50% (from £199 to £99)
    Trusted Reviews loved the original version of these headphones – they said their “open, powerful sound is extremely versatile and they’re comfortable enough to wear from morning to night, every day.” These ones have a remote that you can use with phones and tablets.
  • Philips Fidelio X2 Hi-Res Headphones – down 52% (from £272.07 to £129.99)
    What HiFi praised the “unrivalled comfort and an eye-pleasing design” of these headphones, while calling the sound “hugely listenable”.
  • Sony MDR-EX450AP In-Ear Headphones with Smartphone Control – down 50% (from £40 to £19.99)
    The best in-ear headphone deal that’s on today – it’s got in in-line microphone for hands-free calls, plus a serrated cord that prevents the wires knotting.

Record player offers

  • ION Audio Max LP Belt-Drive Turntable – down 38% (from £79.99 to £49.99)
    You can convert your vinyl into digital files via PC or Mac with this player. It has some pretty decent built-in speakers as well as a speaker jack to connect to larger speakers.
  • Audio-Technica Belt-Drive Stereo Turntable – down 37% (from £149.99 to £95)
    What Hi-Fi describes this as an “attractive entry-level deck”. Like the ION player, it has built-in speakers, and it rips records to digital files.

Vinyl offers

  • Gorillaz: ‘Humanz’ – down 30% (from £22.99 to £15.99)
    ‘Humanz’ is the banging fifth album from Damon Albarn and Jamie Hewlett’s animated band.
  • DEAL ENDED The Vaccines: ‘English Graffiti’ – down 26% (from £17.56 to £12.99)
    The indie titans’ third record ‘English Graffiti’ is their most colourful, genre-spanning yet.

CD offers

  • Iggy Pop – ‘Post Pop Depression’ – down 45% (from £9.99 to £5.50)
    A magnificent 5-star triumph from the punk genius.
  • Paramore: ‘After Laughter’ – down 21% (from £9.80 to £7.75)
    A brilliantly colourful return from the Tennessee rockers.

Laptop offers

  • iOTA 10.1-Inch Laptop – 47% off (down from £189.99 to £99.99)
    This 2-in-1 laptop becomes a tablet when you take off its keyboard. It comes with Office Mobile and should be great for basic computer needs.
  • Dell Inspiron 15 3000 Laptop – 26% off (down from £379 to £279.99)
    PC Mag calls this PC “a fully functional, well-made laptop with good speed and a low price point.” Should be able to handle most things you throw at it.
  • Dell Inspiron Gaming Laptop – 22% off (down from £899 to £699.99)
    Trusted Reviews weren’t hugely impressed by the screen quality on this gaming laptop, but otherwise they praised its high performing power. They say: “What it lacks in terms of screen quality it makes up for in design, battery life, build and its touchpad, making it a better choice than rivals.”
  • DEAL SOLD OUT Microsoft Surface Pro 4 12.3-inch Tablet – down 46% (from £878.75 to £476.99)
    Let’s make no bones about this one: Trusted Reviews called it “the best Windows tablet ever made” and Tech Radar asks: “Is this finally the tablet to replace your laptop?” One to consider for sure.

Musical instrument & accessory offers

  • RockJam Electric Guitar ‘super-kit’ – down 39% from £129.99 to £79.80
    This comes with spare guitar strings, a strap, a 10-watt guitar amp and a bag. It’s got a five-way pickup selector switch, three single coil pickups, tone controls and a whammy bar.
    Tiger Red Acoustic Guitar Pack with Accessories – down 47% (from 102.99 to £55)

    Comes with a load of spare strings, a gig bag and a guitar strap.
  • DEAL ENDED Lindo LDG-7X 7-string electric guitar – down 22% (from £499.99 to £389.99)
    This unusual guitar comes with a 3-month subscription to licklibrary.com, where you can get free guitar lessons and ‘Jamtrax’ – tracks to jam along to.
  • DEAL ENDED Lindo Neptune electro-acoustic guitar – down 22% (from £249.99 to £199.99)
    As well three months of licklibrary.com membership, you’ll also get a free gig bag with this amp-able acoustic guitar.
  • Rocket BJW01 5-string Deluxe Banjo – down 32% (from £134.64 to £90.99)
    For all the bluegrass types out there.
  • Genuine Tiger guitar wall hanger with optional security strap (x2) – down 37% (from £7.99 to £5)
    Always wanted to hang your guitar on the wall? Now you can for just a fiver!

Blu-ray & DVD offers

  • The Godfather: The Coppola Restoration (DVD) – down 45% (from £11.60 to £6.40)
    All three legendary Godfather films for next to nothing.
  • Deadpool (4K Ultra HD Blu-ray) – down 20% (from £19.99 to £15.99)
    Ryan Gosling’s motormouthed, sarcastic antihero smashed the box office with this hilariously rude Marvel film.
  • Game of Thrones season 1-6 (Blu-ray) – down 30% (from £56.99 to £39.89)
    Get ready for the impending season 7 with this enormous box-set of Westeros. A similar discount is available on the DVD.
  • Indiana Jones: The Complete Adventures (Blu-ray) – down 20% (from £15 to £12)
    This is as high-def as you’ll ever see Indy.
  • Alfred Hitchcock: the Masterpiece Collection (Blu-ray) – down 25% (from £31.94 to £24)
    Love horror movies? Then get your hands on this collection from one of the genre’s undisputed masters.
  • DEAL ENDED Spectre (Blu-ray) – down 38% (from £8.99 to £5.60)
    Daniel Craig’s latest outing as Bond, in hi-def.
  • 100% CLAIMED Back to the Future trilogy – down 20% (from £9.99 to £7.99)
    See Marty McFly and Doc Brown take on the world again.
  • Marvel’s Jessica Jones season one (Blu-ray) – down 20% (from £17.99 to £14.39)
    Krysten Ritter’s superstrong detective faces down David Tennant’s villain in one of Marvel’s best TV outings yet.
  • Frasier: Complete Collection (DVD) – down 20% (from £29.99 to £24)
    Get some tossed salad and scrambled eggs back in your life, with Kelsey Grammar’s lovable sitcom about the radio therapist.

Speaker offers

  • Bang & Olufsen A1 Bluetooth portable speaker – down 37% (from £199 to £125)
    This miniature speaker can fit in the palm of your hand and weighs just 600g, but its battery provides up to 24 hours of bass-heavy playback. You can also use it as a portable conference call tool, thanks to its powerful microphone, and it’s both dust- and splash-resistant. Not water-resistant, though.
  • Ultimate Ears BOOM 2 Bluetooth Speaker – down 58% (from £169.99 to £71)
    Unlike the Bang & Olufsen portable bluetooth speaker, this one is waterproof. Trusted Reviews liked it – they called it “one of the best rugged portable speakers around” – but they say the sound tends to distort at high volumes.
  • Trust Leto 2.0 compact speakers – down 25% (from £7.99 to £5.99)
    “Cheap and cheerful”, say Amazon’s customer reviews of these little desk speakers.
  • DEAL ENDED Trust GXT 38 gaming speaker set with subwoofer – down 21% (from £62.99 to £49.99)
    Amazon reviewers have praised the bass on these bulky gaming speakers.
  • Kanto YU3 Desktop speakers  – down 40% (from £199.99 to £119.99)
    You can hook up a subwoofer to these for extra bass output.

Gaming offers

  • Xbox One S (500GB) with Forza Horizon 3 + Minecraft + Chatpad & Headset + second controller – down 39% (from £296.21 to £179.99)
    Nine months ago you wouldn’t have even got the console and a game for the same price. Now there’s this corker of a deal, giving you an extra controller, two free games, a mini Xbox keyboard and a headset. The best thing about it is that there are still several years of life in the Xbox One S. For people who’ve been thinking about getting a PS4 or an Xbox One, this is probably the deal to go for.
  • Sony PlayStation 4 (1TB) Pro + Horizon Zero Dawn + Wipeout + Call of Duty: Infinite Warfare – down 22% (from £447.73 to £349.99)
    In this bundle, not only do you get a PS4 Pro – you also get 3 amazing games, for just £10 more than you’d pay for the console by itself. 
  • Destiny: The Collection (PS4) – down 23% (From £25.99 to £19.99)
    One of the most acclaimed RPGs of the past few years. Grimes has been known to play.
  • Darksiders 2: Deathfinitive Edition (Xbox One) – down 23% (from £15.66 to £11.99)
    This hack-and-slash sequel centres on Death, one of the four horsemen of the Apocalypse.
  • Xbox Live Gold 3-month subscription plus £10 credit – down 48% (from £24.99 to £12.99)
    For Xbox owners this is bargain, giving you £10 spending credit for games on your Xbox account, as well as giving you the ability to bolt a further three free months onto your Xbox Live subscription. NB: you can only get one of these per customer.
  • Playstation Plus 15 month membership – down 45% (from £54.98 to £29.99)
    This incredibly generous offer gets you almost half price on more than a year of Playstation Plus membership – meaning loads of multiplayer time, exclusive discounts – and, over the 15 months, 30 free games (2 per month).
  • 100% CLAIMED Steep (Xbox One) – down 23% (from £22 to £16.99)
    This absurdly fun winter sports game gets you skiing, snowboarding and paragliding.
  • Watchdogs 2 Gold Edition (PS4) – down 49% (from £60.80 to £30.99)
    The sequel to the hacking sandbox is bigger, better, and with the gold edition you get the game’s season pass for downloadable content.

TV offers

  • LG Electronics HD Ready 720p 27.1-Inch LED TV – down 28% (from £199 to £144.99)
    You can wall mount this small-scale HD LED TV.
  • Epson EH-TW5300 LCD Projector – down 32% (from £529.99 to £359.99)
    This cute, compact projector got a middling review from Trusted Reviews: it’s bright and runs quietly in eco mode, but can be noisy otherwise – and its darker shades aren’t as clear as you might like, they say.

Camera offers

  • Sony ILCE7KB.CE Full Frame Compact System Camera – down 54% (from £1,549.99 to £719)
    This compact camera, which works with multiple lenses, manages to fit in “a seriously impressive specification” says Trusted Reviews.
  • GoPro HERO5 Session Action Camera – down 36% (from £381.05 to £244.99)
    This GoPro comes with a case, a floating grip and a head strap.

Keep an eye on this page for more updates as new deals come in.